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With 80′s and 90′s fashion at the forefront, it was only a matter of time before Swatch, the brand founded in 1983 experienced a resurgence. Enter the jewelry makers Olympic Games Collection – London 2012. “Created with one eye on fashion and the other on the upcoming London 2012 Olympic Games, these stylish Gents merge pro-sport aesthetics and classic London design. The designers have given a nod both to British fashion’s mod heritage and the London 2012 Olympic Games logo by means of a two-toned palette that’s sporty on the one hand and elegance on the other.” Via Swatch.
